YouTubers have to declare ads. Why doesn't anyone else?

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Tom Scott

Tom Scott

Vor Monat

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
DEpost declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

Tom Scott
Tom Scott Vor 2 Monate
"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, DEpost titles have to be short and catchy!
Ken Chiu
Ken Chiu Vor 3 Tage
@Harv Pot Delete ads now and ban youtube :)
Harv Pot
Harv Pot Vor 4 Tage
I agree.
Ken Chiu
Ken Chiu Vor 5 Tage
Ads suck, Do you agree? 1. Yep, it annoys me. 2. NO, I LOVE THEM IDIOT!
Dionysio Katehis
Dionysio Katehis Vor 5 Tage
You got a problem with DEpost it's your right to leave it.. myself as a major shareholder in Google and loving every second of it now shut up and post..
RT HJ Vor 14 Tage
I am not going to watch this video. Not because it isn't good, but only because I already know the subject matter. Gave you an upvote and a comment. Hope that is enough support.
Bread On Deck
Bread On Deck Vor 7 Stunden
Epic bro im dying bc of the vape segment
Harry Vor 7 Stunden
I love how there was a specially commissioned rendition of 'does the spearmint lose its flavour' for the outro of this video - what a legend is tom scott...
H1J Vor 14 Stunden
Cymes Vor 16 Stunden
On the topic of ads and endorsements... We've been recently seeing a massive amounts of "interviews" with Dr. Tony Fauci conducted by known DEpostrs , yet there's no disclaimer about what inspired them to do those.
danilo kavanagh
danilo kavanagh Vor 18 Stunden
3:31 That kill me everytime i hear it "YYYYY.M.C.A"
Eric Schudy
Eric Schudy Vor 19 Stunden
brilliant. making my children watch this
The King in Yellow
The King in Yellow Vor 19 Stunden
Neil Young has entered the chat.
Benjamin Aptekar
Benjamin Aptekar Vor Tag
28:30 rich and powerful people saying it is bad to let other rich and powerful people have free speech
rudeboy Vor Tag
We are all (or most of us anyway) taught not to tell lies growing up. The whole world 🌍 🌎 is a lie. Government lies, Corporation’s lie, celebrities lie, sports stars lie, pharmaceutical company’s lie, banks lie and on and on. 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧🇺🇸 When will WE the people stand up to all these lying bastards? Only then will BS nearly stop. Yes only nearly stop, as it’s impossible to completely stop BS. 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧🇺🇸
Johns eyes George's biscuit
Johns eyes George's biscuit Vor Tag
For people looking 11:45 is the vape part
Eric F
Eric F Vor 2 Tage
Heck yea brother
Brendan Bernales
Brendan Bernales Vor 2 Tage
11:45 *BRUH .*
Fabula Chimeric
Fabula Chimeric Vor 2 Tage
taling about ad 3 sec later HAVE A FUC**NG AD
Riccardo Dell'Orto
Riccardo Dell'Orto Vor 2 Tage
ok, but where is the link to download "disguised gambling game"?
Beruthiel45 Vor 2 Tage
I absolutely despise the term influencer and the people who do it as a career. Why anyone believes them is beyond me.
Minderz Vor 2 Tage
More than entertainment, I want politicians to declare their sponsors
Hai Bai
Hai Bai Vor 2 Tage
The 2.1k dislikes are the people who didn't declare their ads
Mark Tan
Mark Tan Vor 2 Tage
I'd watch tom reacts. Make it real please.... 😂😂
Justin Zhao
Justin Zhao Vor 2 Tage
“Is this an advert?” Ad plays
Karim Zermaini
Karim Zermaini Vor 2 Tage
I got baited by the “This video is not sponsored” thumbnail just to end up watching a 15s ad. Salty.
Péter Szarvas
Péter Szarvas Vor 3 Tage
I'm so glad that I'm European. We have such good laws (most of the time), a little abridging is fine by me. Democracy means you can do (or say) anything you want, until you don't hurt the rest of the society. Lying or misleading ads are certainly not right, they should declare it on TV and music as well.
Azzummar Alamsyah
Azzummar Alamsyah Vor 3 Tage
waiiiit.....da thumbnail says "it's not sponsored" whaaaaaaatt
Diogo Moll G Pastro
Diogo Moll G Pastro Vor 3 Tage
“Is this an advert?” AN AD ROLLS
ً Vor 3 Tage
whoever built that RDA did Tom dirty lmao
Robert Koenig
Robert Koenig Vor 3 Tage
What if you've been paid by company A to say something bad about company B
Jelle Kamphuis
Jelle Kamphuis Vor 3 Tage
I'm surprised you forgot what seems to be the most important reason... Influencers mainly advertise to children. All those examples are either targeted towards an older audience or are family shows that you generally watch under supervision. We expect adults to understand ads, but the problem is that many influencers mainly convince children to buy something. While the current rules are far from perfect, I think this is a very important distinction to make.
Jelle Kamphuis
Jelle Kamphuis Vor Tag
@MyLittleDashie 7 as mentioned, I'm not arguing the current rules are perfect or fair, but I still think it's an important distinction to make. Casino Royale really isn't targeted at kids, and not of the products are things kids could buy, either because they're too expensive or because they're too young (like Heineken). This is much different from their fave influencer saying that some lipstick is their absolute fave. If all DEpostrs were like Tom, I'm not sure if lawmakers were as eager to create strict laws, since he's clear and transparent about ads. But the truth is that a very large amount of DEpostrs targets at a younger audience. Beauty vloggers always get sent free stuff, but kids don't know that. Same with other vloggers. When they proposed similar rules in the Netherlands, it was one of the main arguments that a lot of content is for kids. I imagine this is the same for most countries, and I'm not convinced they would've made these laws if all DEpostrs were like Tom Scott. Again, the current system is not perfect, and not everything is targeted towards kids, but the argument is still important enough to address in this 30 minute in depth video in my opinion.
MyLittleDashie 7
MyLittleDashie 7 Vor Tag
A few things, these rules apply to everyone, not just influencers how have young audiences. Tom has to abide by these rules, and I doubt many kids are interested in watching 30+ minute videos on copywrite and advertising laws. The British TV laws already have an exception for kids TV, so why not the same distinction for kids entertainment online? If that really is the reason the difference in the strictness of the law exists, plenty of creators who don't have young audiences should be in the clear. Second, even if adults are expected to understand, those 30 Rock clips made it clear that advertisement and just another skit in the show are utterly indistinguishable some times. And if it really is a big deal that you not advertise to kids, why not just err on the side of caution? Children absolutely watch movies and shows not made expressly for them. 11 year old me must've watched Casino Royale a dozen times when it came out, and I always watched it on my own, the rest of my family weren't into it. It's not going to destroy all old media to have a clear message at some point during the show, or at the start of the movie, etc. saying "Oh by the way, these people gave us money", in the same way the make up youtuber Tom mentioned does. And I'm sure the adults wouldn't exactly mind either. I'm not convinced your distinction really is all that important, honestly.
Kent Slocum
Kent Slocum Vor 3 Tage
DEpost needs more of this thoughtful content and a lot less of just about everything else.
Jonathon Cowley-Thom
Jonathon Cowley-Thom Vor 3 Tage
One of the most egregious offender is newspapers - particularly the smaller "local" newspapers (that are not local at all and are all owned by the same three big companies). it feels like half of what I see nowadays is churnalism - that is, journalism by press release. Every time you read a dumb story saying something like "scientists discover your kitchen counters are crawling with germs", Dettol paid for that story.
Kate Altman
Kate Altman Vor 3 Tage
Where’s the link to buy The Ring Doorbell? I think I need that.
patrick van dam
patrick van dam Vor 3 Tage
Great explanation, love your video's Tom!
Walter Burton
Walter Burton Vor 4 Tage
Gavin The Crafter
Gavin The Crafter Vor 2 Tage
Rabbet Vor 4 Tage
Its been over a year since i quit nicotine. You have reminded me of it's existence and I now crave the brain tingle again.
Bob's Brain
Bob's Brain Vor Tag
Personally, seeing Tom cough up a whole ass lung from a nicotine-free vape is enough to convince me to never smoke again, but you do you
Jacob Thomas
Jacob Thomas Vor 4 Tage
i got an advert for native advertising before the video
AcidSeth Vor 4 Tage
Nice Seth Rogan impression
LilacDoe Vor 4 Tage
Like I'm free to say America is not free. Considering we have 25% of the world's prisoners, and in some states they're required to work without pay, we have the world's largest slave population. That isn't freedom, or if it is, I'd rather be somewhere that isn't so "free".
Varney Parker
Varney Parker Vor 5 Tage
You are probably here for 11:45 lmao
Ellass Vor 4 Tage
Thank you sir
Captive Vor 5 Tage
Im happy to have those regulations
Ken Chiu
Ken Chiu Vor 5 Tage
Ads suck, do you agree? 1. yes they annoy me! >:( 2. Nope idiots
Ken Chiu
Ken Chiu Vor 5 Tage
Delete ads to get free budget or Commit Tax fraud! (Do not Ban me)
Onebeets 1
Onebeets 1 Vor 5 Tage
sees thumbnail* *clicks immediately*
kim Vor 5 Tage
Asbestos land, it's 100% safe that you will get not not get cancer
Chase Mathwin
Chase Mathwin Vor 5 Tage
Damn hearing tom say tic tok really shook me to my core
Lordlouckster Vor 5 Tage
13:02 That "yes" is in wrong color! It should be green.
Ethan Forsyth
Ethan Forsyth Vor 5 Tage
Hol up YMCA was and maybe still is real
A & M H
A & M H Vor 6 Tage
Dang UK with the BBC tyranny back in the day.
Scruncle Ham
Scruncle Ham Vor 6 Tage
11:52 Tom learns the hard way why you shouldn’t try to be a human fog machine
Matthew morrisdon
Matthew morrisdon Vor 6 Tage
Why is it that is a negative connotation to a company the show or film has to change company's name to be slightly different? Like McDo's.
Kenjiiscool Vor 6 Tage
Never thought I would hear Gucci gang, Ymca and Tom scott in the same video
Wynge Vor 6 Tage
11:45 that made me burst out laughing
Thalia Shearn
Thalia Shearn Vor 6 Tage
"with thanks to evan edinger" I KNEW that was his bedroom background!
Burak Alparslan Kaya
Burak Alparslan Kaya Vor 6 Tage
In "Is this an advert" I got every single one wrong.
Thuong Vo
Thuong Vo Vor 7 Tage
Let's play: is this an advert? Immediately after: a DEpost ad.
RJCUN Vor 7 Tage
You didn't have to torture yourself with a vape machine for our entertainment
Ashot Mansuryan
Ashot Mansuryan Vor 7 Tage
You have failed Tom.
teh badger
teh badger Vor 8 Tage
today on bbc radio "GUCCI, PRADA, ANYTHING DESIGNER"
HayT Vor 8 Tage
8:34 What if were to say smth like "Hey, i'm using this cream, and it's great but i hate it". Would that be neutral enough to not be considered an advert?
Mika Kuusela
Mika Kuusela Vor 8 Tage
It would be even more great to have doctors be mandated to disclose which pharmaceutical companies have bought them free lunches and business trips to "educational events".
RapidFireRocket Vor 8 Tage
Moral of the story; Tom Scott isn't real.
If u like this comment u will be lucky
CONCINNITY uk Vor 9 Tage
Great vid! And only one minute in! 😂
burtonfzz Vor 9 Tage
Every filmmaker knows-if you SHOW something that have trademark name in any media - its 100% advertising! And when a filmmaker goes to cinema, watch tv series or see some music video- every filmmaker see it. But most people don’t-and that what troubles me a lot. Any way-amazing video with lots of insights, its really a lot of research work and a lot of filmmaking stuff here to, I was really interesting to watch even If I didn’t intend to at the very begining.
Flower power69 ➊
Flower power69 ➊ Vor 9 Tage
As soon as I clicked on the vid I. Got an ad
Aleksander Weedman
Aleksander Weedman Vor 9 Tage
This wideo was sponsored by raycan't
Uri Sobi
Uri Sobi Vor 9 Tage
Every single content is advertising, so no need more specific rules to mark. Need a less rules.
Yael Manlangit
Yael Manlangit Vor 9 Tage
I just want to say that the anime film Weathering With You was packed with adverts and it was something really.
BattyWanderer Vor 6 Tage
McDonald's instead of the classic WcDonald's
Riley Carpenter
Riley Carpenter Vor 9 Tage
Nick Guy
Nick Guy Vor 9 Tage
11:45 here is the funny clip of him choking on the vape if your here to just see that.
Ocklepod Vor 9 Tage
written and performed by tom scott, you really know your humor, cheers mate
Ocklepod Vor 9 Tage
some part reminded me of anime calling it "Wc Donalds" to avoid some kind of ad declaration (its called WAC just the way its called MAC)
Ebony Rose
Ebony Rose Vor 9 Tage
So THATS (part of) why Disney World is so oversaturated on social media
Neil LopeZ
Neil LopeZ Vor 10 Tage
I literally just got an ad...
Paul Stapleton
Paul Stapleton Vor 10 Tage
TV is shite
Win090949 Vor 10 Tage
Tenth Divine
Tenth Divine Vor 10 Tage
"Is this an advert!?" *DEpost ad plays* BY THE TEN
Erch Vor 10 Tage
"30 years ago" *shows 1992 film fuckin hell im old
Norhayati Ti
Norhayati Ti Vor 10 Tage
There is ehek
TheLanorth Vor 10 Tage
Where did the US FTC declare their adververt for Pinterest at 8:42?
Remote Suumo
Remote Suumo Vor 10 Tage
Are there still people watching TV?
ExaggeratedToast Vor 10 Tage
Something that supports this video's views is the fact that you probably didn't even know all of these product placements. Even when they can be obvious you can easily miss it. I for one didn't realize that the conversation about the watch in Casino Royal was a product placement. it just seemed natural and i didn't notice. as opposed the constant FedEx placement in the movie Cast Away where im sure absolutely everyone knew it was placement even without being told
Clayton Araujo
Clayton Araujo Vor 10 Tage
tom scott eu te amo
Backyard Tortoise
Backyard Tortoise Vor 9 Tage
Alba Spire
Alba Spire Vor 10 Tage
Did you have to declare advertising the white cliffs? Joshing of course, excellent video, super interesting!
bubbles Vor 10 Tage
One if your many best... i liked the start of a fish called wanda, when Jon Cleese, ripped product placement.
Not Rex, But Caesar
Not Rex, But Caesar Vor 11 Tage
27:52 Or states (not congress) could pass the exact Laws currently in place.
Oliver McKay
Oliver McKay Vor 11 Tage
The elegant barbara originally double because billboard speculatively accept besides a obscene sushi. high-pitched, round laugh
CosmicWanship Vor 11 Tage
So obsessed with freedom of speech, some people forget the importance of freedom of choice
David Taylor
David Taylor Vor 11 Tage
To be fair, commerical music videos and radio plays ARE advertisements as well as products. The song can be bought. Also, the very act of watching/listening to a music video is cataloged into demographics and sold, (making us and our attention into a product) triggering a payment back to the artist and their various corporate sponsors.
Len Pounds
Len Pounds Vor 11 Tage
Clearly a paid ad for asbestos land
Max Westerkamp
Max Westerkamp Vor 11 Tage
What about Fitness-Influencers, who are on Steroids. Shouldn't there be a regulation, because they are influencing people to take drugs?
Martin Blank
Martin Blank Vor 11 Tage
This is a great vid...well said Tom...
ItsJustSam Vor 11 Tage
Earned a sub great vid
Sugar the cat, and some gaming.
Sugar the cat, and some gaming. Vor 11 Tage
11:45 very-AH HA BO HO AH ACHA ACHA ACHA long pause CA cough cough cough cough inhale cough cough
Menchie Is a cool name
Menchie Is a cool name Vor 12 Tage
“Let’s play is this in advert!” *ad plays*
Nisch Vor 12 Tage
I know several cases on DEpost where there are paid promotions, but aren't declared.
ActionHeinz Vor 12 Tage
We all grew up with movies and we all are familiar with advertisement within these movies. So seeing James Bond driving a Ford or wearing an Omega watch doesn't make me think "oh the fictional character of James Bond uses product XYZ , so this must be a sign of quality". On the other hand we experience social media as something "real". Real people in real life with real opinions. So having a Tom Scott suddenly pulling out product XYZ has a lot more impact on peoples mind cause they know Tom Scott is not fictional and his motivations to use (or show) product XYZ are genuine. I can see why this is needs to be regulated more strictly.
Retarbid Reptile
Retarbid Reptile Vor 12 Tage
11:43 This is what you're most likely here for
Yellow Vor 12 Tage
Did anyone else get a yellow instead of red video "timeline" during this video? Happend at around 12:30
Speedox 12
Speedox 12 Vor 12 Tage
It is very VERY rare that I listen to someone saying there should be more regulations on anything... and actually more or less agree with them.
John Doe
John Doe Vor 12 Tage
Well now I want to go to disney
Chowder Pickles
Chowder Pickles Vor 12 Tage
If a film persona doesn't count as the person, then couldn't we restrict a persona's speech without violating the actors freedom of speech?
Spinkey Vor 12 Tage
america is not a country...................... it's a corporation we are not citizens............we are unknowingly employees
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